The Future of EU Cookie Law

In 2017, just about everyone is familiar with cookie alerts that websites within the European Union have been displaying for several years. Although many people find them irritating, the purpose of the alerts is to inform website visitors that the site they are viewing uses cookies, an to them an option to either disable cookies or stop using the site if they object to this.

The law, which was introduced by the European Union is under review, with one particular alternative being a one-time opt in for cookies on all sites when someone  first accesses the internet.

The worry for many advertisers is that this may encourage more people to opt out of cookie use, which in turn will lead to a downturn in advertising revenue for webmasters.

If this does turn out to be the case, it might  not necessarily be a good thing for the general public, as more and more site might be forced to introduce paywalls to access content in the way which some online newspapers currently do.

Huge companies do have a bad reputation for using cookies to track user behavior even when people are not directly on their sites, although not all webmasters use cookies to such an extent.

On top of this, in the United Kingdom, the future of the cookie law is even more uncertain, due to the fact that Brexit is on the way. Lawmakers will have to decide whether the much maliagned cookie law is one of the EU laws that the UK will keep, abandon or amend.

Find out more about the planned updates for the cookie law here.

It has to be said, that since they were announced, these regulations have been largely unenforceable,  with many sites choosing to disregard them altogether.  Whether or not the amended rules will make things simpler for both webmasters and merchants will become clear in the future. Watch this space.

In the mean time, if you want to be sure that you are not likely to incur the wrath of the EU, there are many free cookie scripts that you can find online that are fairly easy to add to your site.  I have listed a few examples below that should do the trick.